Task: Design an entire subscription box brand, from concept to final. Patch is a subscription box making textile crafts more approachable and accessible to young adults and creative people interested in trying fiber arts.
Roles: Designer, Art Director, Researcher, Copywriter
The Logo: The patch logo features a tomato pincushion, a staple in sewing, as a nod to the textile & fiber arts based brand. Rough and imperfect edges of the word and brandmark creates a hand drawn effect, making the brand feel approachable.
The App: The mobile app allows customers to customize and purchase their patch subscription box, with different tier options, and merchandise add-ons. Users can also find video tutorials for each month's project, providing additional instruction if they get stuck.
